Situation:  The Original ”Hay Now” campaign set a high bar for the campaign refresh in 2022.  Hay Now 2.0 built on the quirky, fun personality of the brand with multimedia campaign revolving around the Headline device “Haywood you like to…”

​

The campaign boosted visitation and online engagement while winning numerous creative awards including recognition as a national finalist in the U.S. Travel Association’s ESTO awards.

 

Roles:  Creative direction, Concept Development, Copywriting.