Two organic social campaigs for Fatz Cafe. "Where the food speaks for itself" promoted signature dishes by creating unique personalities for each one.

 

"Only in the South" was conceived to convey the brand's genuine Southern roots. The campaign highlighted eccentricities of Southern life including South Carolina's Lizard Man, the Bowman UFO Welcome Center, and the Tree that Owns Itself" in Athens, Georgia.

​

Roles: Creative Direction, Concept Development, Copywriting.

​