I had the pleasure of working on the Cirrus Aircraft account for seven years.  In the course of that I contributed to many videos, print concept, direct mail, and collateral projects.  Here are some selected pages from the Cirrus Dream book, themed "The Cirrus Life." I developed the theme of this catalog and wrote the copy. I also wrote the script for an aspirationally themed sales meeting kick-off video that launched a new positioning campaign, "Flying 2.0."