Now in its third year, the “I am West” campaign positioned UWG as an aspirational school of choice for student achievers.  Campaign tactics included video, digital, paid social, and print.

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The University experienced record levels of applications and retention while garnering AAF Addy, Marcom, Telly, and Education Ad Award recognition.

 

Roles:  Creative Direction, Concept Development, and Copywriting. 

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